Pistachio Studio
New York
Erin runs a culinary studio that designs custom menus, brand activations, food styling and events, and has worked with luxury fashion houses, film and television productions, food and beverage brands, and celebrity clients including Bravo, Selena Gomez and the Tony Awards.
We started working together because the business had grown into work that needed a team, and every decision inside every event still ran through Erin. What a client had agreed to lived in her email and her memory, and nobody else could get to it.
Within a few months we built an event hub, a shared inbox and a project manager role around her, so the team can find what they need without asking her.
I held a lot of information and there was no central spot for it to go.
Erin Emmett
The past year and a half, more and more people were reaching out to understand what we do.
Erin Emmett
Building Clarity
What Unconventional Organisation Project Managed in The First Four Months.
Built the Pistachio Studio events space in Notion (clients, projects, events, action items, equipment, contacts), so every event has one home
Set up a shared inbox with assignable tasks.
Hired and onboarded a project manager to run the inbox, the CRM and client follow-up
Wrote SOPs and trained each team member on the parts they use
Defined the company culture with Erin and brought it to the team​
There’s a lot more checks and balances on nothing falling through the cracks than I’m used to, which feels really good.
Pistachio Studio
The Journey So Far:
Month 1:
Mapped the business end to end. Built the event hub in Notion so every event has one home.
Erin: “I hold a lot of information and there’s no central spot for it to go.”
Month 2:
Set up the shared inbox and ran the hiring process for a project manager, with applications routed to our team so Erin only saw the shortlist. Wrote the SOPs for the inquiry and email layer the new hire would own.
Month 3:
The project manager started in the shared inbox and CRM, drafting client emails in Erin’s voice for her to review and keeping track of all event details in the Notion event hub we created.
Month 4 & 5:
Calendar events now open straight to their Notion page, and urgent tasks are separated from “would be nice” ones. Erin is running more events without the team and directing the team to the notion rather than having explain everything herself.
Erin: It’s like a game changer... if [my chef] asks, where’s this venue? I say, go to Notion.
I'm already feeling the benefits of everything. I get to the end of a day and I feel like I know where I'm at. My response rate is getting better. I can see the progress in that.
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There's a lot more checks and balances on nothing falling through the cracks, which feels really good.
Pistachio Studio
Pistachio Studio is an Unconventional Organization Client and appears here with their permission