In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women by Understood.org. Host Cate Osborn speaks with Dr. Polaris Koi, an assistant professor of practical philosophy at the University of Turku who researches ADHD, self-control, and decision-making, and has ADHD themselves.

In this conversation, Ky and Skye unpack why a bigger audience doesn't automatically mean more revenue, why selling before building trust can backfire, and how Ky turns engaged followers into paying customers. He shares what he gives away for free, what he charges for, and why he refuses to rely entirely on brand deals or platform income.

Dr. Jessica McCarthy walks Skye through what she handed off, what she kept, and the one test she applies to every task. She also shares the automated billing mistake that told her whole practice she had changed her name before she was ready to say why.

Skye and Robbie Waterson unpack a 2012 study from the Journal of Attention Disorders on ADHD, decision making, and regret. The research found that higher ADHD symptom scores were linked to more maximizing, the drive to find the best possible option, and more regret afterward. They explore why trying to avoid the wrong decision can leave you feeling worse even when you make a good one, and how that same pattern can quietly stall progress in your business.

Skye Waterson and Robbie Waterson explain why delegating tasks doesn't always mean delegating the mental load, especially when you have ADHD. Research shows that working memory challenges can make tracking tasks, priorities, and deadlines harder. And when everything lives in your head or gets buried in Slack, your team ends up guessing what matters most.

This episode is about why getting tasks out of your head becomes even more important once you're leading a team, and why your personal productivity system eventually needs to become a shared one.

Skye and Tracey talk about why pushing through is so hard to give up and what it costs your attention and energy over time.

In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women, created by Understood.org. Host Cate Osborn talks with Adam Reid, an Emmy Award-winning writer, director, filmmaker, and producer, in front of a live studio audience.

In this conversation, Amy explains why people with ADHD can stay with the wrong thing for too long, how slowing down brought back her clarity, and why she built her next business around the life she actually wanted to live.